Serj Tankian

The Gibson Band, a revolving collective of Gibson artists that join together to write new music, released the first single “Deconstruction” co-written by Serj Tankian of System of a Down and Cesar Gueikian, CEO of Gibson, and features Tony Iommi of Black Sabbath on guitar.

Gibson Records, Cesar Gueikian, Serj Tankian, and Tony Iommi donated all proceeds from the sale of “Deconstruction,” as well as the funds raised from the auction of Serj Tankian’s painting, and a unique Les Paul guitar via Gibson Gives, and Corporacion America and the Eurnekian family will match the funds raised--with all funds going to Armenia Fund’s Artsakh Refugee Initiative. 

Tankian, Gueikian, and the Eurnekian family are all of Armenian descent, and the Armenia Fund provides humanitarian assistance to the people of Armenia and global Armenian communities through the development of vital infrastructure projects, educational, cultural, healthcare and disaster relief programs, as well as direct assistance to families and individuals. For more information, visit: https://www.armeniafund.org/.

“We are thrilled to launch the Gibson Band project and release the first song, ‘Deconstruction,’ says Cesar Gueikian, CEO of Gibson. “We have been working on this project for a very long time. The concept of the Gibson Band was born out of a love of writing and recording new music and having a new venue for collaboration between our team, and our Gibson artists. The first song, ‘Deconstruction,’ brings multiple emotions together for me including the dream of collaborating with Serj Tankian and Tony Iommi, two artists I admire and who have been influential and transformational in so many ways. Serj and I are both diaspora Armenians therefore, we immediately decided we wanted ‘Deconstruction’ to be dedicated to the Armenian community. I hope everyone loves ‘Deconstruction’ as much as we loved making it!” 

“It’s a dream come true to have collaborated with my good friend Cesar Gueikian, and Tony Iommi who I have collaborated with before,” says Serj Tankian. “I am happy that we are using our platform to donate the music, my art and Gibson’s incredibly unique guitar for such a great charity. Music with the right intentions can inspire and also create positive change.”

“It was great to hook up with Serj again and also to do a track with Cesar (I think that he’s trying to steal my job!! ) ha-ha!! The Armenian people are really lovely people, and it’s a great pleasure, a great cause, and I’m very happy to be involved in it.” – Tony Iommi