WHAT: PROJECT Gallery welcomes multifaceted musician, artist, poet and activist Serj Tankian in the premiere of his debut interactive art exhibit, DISARMING TIME. A uniquely audible and visual experience, DISARMING TIME features a collection of Tankian’s 22 original art pieces: paintings, mixed media and sculptural works paired with a track of music composed specifically for each visual work. Via a set of headphones accompanied by his newly created IOS/Android application ‘Eye for Sound’ (powered by VStory), smartphones are able to scan and recognize art and immediately cue the associated audio track and other content. Guests will embark on a multimedia journey that will allow them to see the music and hear the art. Tankian has scheduled two gallery appearances to sign limited editions of newly released prints from the DISARMING TIME exhibition.
WHERE: PROJECT Gallery
1553 N. Cahuenga Blvd. Hollywood, CA 90028
WHEN: Open to public exhibit dates: November 15 – 21, daily hours 12p-6p
Artist in attendance: November 15 & 16 1pm – 4pm
PROJECT Gallery welcomes multifaceted musician, artist, poet and activist Serj Tankian in the premiere of his debut interactive art exhibit, DISARMING TIME. A uniquely audible and visual experience, DISARMING TIME features a collection of Tankian’s 22 original art pieces: paintings, mixed media and sculptural works paired with a track of music composed specifically for each visual work. Via a set of headphones accompanied by his newly created IOS/Android application ‘Eye for Sound’ (powered by VStory), smartphones are able to scan and recognize art and immediately cue the associated audio track and other content. Of the project which began in early 2013, Tankian says, “The urge came to me in the discovery that music has become so temporal and devalued in the world today, so I wanted to create an exclusive experience…something unique for someone to hold so they become the only person to experience this. I'm aiming to have people SEE the music and HEAR the art. Using a modern app, we're able to take Kandinsky's Synesthesia to a whole new level."
Serj Tankian was on born August 21, 1967 in Beirut, Lebanon and is an Armenian-American singer-songwriter, composer, multi-instrumentalist, record producer, poet, painter and political activist. He is best known as the lead vocalist, songwriter, keyboardist and occasional live rhythm guitarist of the metal band System of a Down. During his musical career, Tankian has released five albums with System of a Down, one with Arto Tunçboyacıyan (Serart), as well as four solo albums Elect the Dead,Imperfect Harmonies, Harakiri, and Orca, his first real classical symphony. A live orchestral version of Elect the Dead incorporating the Auckland Philharmonia Orchestra named Elect the Dead Symphony was released in 2009. He's also released 2 books of poetry, Cool Gardens and Glaring Through Oblivion. In 2002, Tankian and Rage Against the Machine/Audioslave guitarist Tom Morello co-founded a non-profit organization, Axis of Justice. Tankian also founded the record label Serjical Strike Records and in 2011 he was awarded the Armenian Prime Minister's Medal for his contributions to the recognition of the Armenian Genocide and the advancement of music.
About Eye For Sound:
The application ‘Eye For Sound’ was born from the desire to create a unique and immersive musical experience that reconnects the value of tangible products to music. It provides a fusion of art and music easily accessed through a Smartphone or tablet making each experience personal and unique to each user. By exploring the simultaneous connection between art and music via optical recognition, each user experiences a one of a kind stimulation of the senses. ‘Eye for Sound’ was created with broad intention and aims to become a platform for other artists to utilize. Please visit http://www.eyeforsound.com for information and a sample demonstration.
About PROJECT Gallery:
Beautifully designed PROJECT Gallery is a cultural destination located in the center of Hollywood. PROJECT features actively rotating exhibitions with emerging and established artists and boasts a unique and creative event space with a modern edge. In a very short time PROJECT has held exhibitions for contemporary artists such as Zio Zigler, Ian Ross, Jeremiah Kille, Brian Batt and street artist/muralist CANTSTOPGOODBOY. Diversified programming has included a group pop up with LA art venture CARTWHEEL and the highly regarded photography exhibits: 50 Years of The Rolling Stones, Indian Larry by Timothy White and ROCK/FIGHT, all of which garnered national attention. The gallery has received widespread media attention from Entertainment Weekly, Rolling Stone, LA Weekly, BL!SSS Magazine, Complex, Los Angeles Confidential, Refinery 29, LA Canvas and many others. For more information on PROJECT please visit www.projectla.net or Gallery Rep http://www.artduet.net.